Barco introduced a new logo for the FlexiRay ultra thin RFID antenna product line to to encourage the professional communication of RFID UHF antenna series.
Czech Republic, Buchlovice, 29.6.2012
Barco introduced a new logo for the FlexiRay ultra thin RFID antenna product line. Launching the new logo aims to encourage the professional communication of RFID UHF antenna series for automatic identification and lay the foundation for further development of RFID product portfolio under the brand FlexiRay.
"Launching the ultra-thin antenna line FlexiRay met with very positive market response. Therefore we decided to focus more on this market segment and support its further expansion. New logo is only a necessary first step in building a brand identity for the product line. Our aim is to build strong and unique international RFID antenna brand and create a solid foundation for quality marketing communication to distribution partners, VARs and FlexiRay end users as well," commented Tomas Kubicek, Marketing Manager of Barco.
RFID UHF antennas FlexiRay enable creation of UHF RFID reading zones in the interior, entrances, exits and door gate areas. Antennas FlexiRay will find their place in the tracking, identification and time attendance systems. Ultra thin profile allows deployment in smart shelves, smart embedded RFID UHF kiosks and RFID cabinets. Thanks to its parameters, the rugged all-metal version is suitable for applications on belt conveyors and production lines. FlexiRay RFID UHF antennas are modular, can be supplied in various lengths from 160 to 1090 mm, providing flexible mounting options and optimal adaptation to a particular installation.
Barco is an IT solution provider in the field of barcode applications, RFID and wireless technologies in business processes. We specialize in solutions for online warehouse management based on utilization of mobile terminals and wireless infrastructure, development and integration of RFID & RTLS systems for contactless automatic identification, assets and people localization in real-time. Our leading product is online Warehouse Management System SmartStock.WMS. The corporation was established in 1993.
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